Real jobs. Real results.

Contractor Marketing Case Studies

Plumbers, HVAC, roofers and electricians. Real markets, real numbers.

#1 in Maps
6 days
$180K+/mo
60% close rate

Home Services Niche

I specialize in elevating the online presence of home services companies, with most of my experience helping Plumbing, HVAC, and Electrical business owners. The skills translate to other industries, too!

Unlike a lot of folks that try to squeeze a client's needs into a particular skill, I have a toolbox FULL of skills! I work with business owners to FIRST understand their goals and most comfortable budget - then I dig into that toolbox to implement a strategy that will get the best results. Some of those tools are Local SEO & Map Pack ranking (Google Business Profile Optimization), Paid Ads (Google, Bing, and Meta), website SEO (organic website ranking), and Reputation Management.

Local SEO & Map PackPaid AdsWebsite SEOReputation Management
Don Cappy Capwell, founder of Solutions Marketing Pro

Don "Cappy" Capwell

Founder, Solutions Marketing Pro

Here are some of my most recent successes:

Geogrid rank report showing green number 1 pins across a city map
Plumbing Contractor California

Dominating local search results page in under 60 days

The Problem

A plumbing company in California was struggling to keep their 7 trucks on the road and techs busy. Their website was consistently ranking in the 49th place for organic search (invisible), and their Google Business Profile showed in the top 10 positions in Maps for 2 service-related keywords, but none helped them rank in the Map Pack (top 3 places in Google Maps). They were also running Google paid ads and spending over $7000 per month in ad spend, but not producing any consistent, predictable leads each week. Additionally, several of their high-value service pages were not showing in Google search at all for over a year, and several pages were not even indexed (visible to Google).

7

Keywords in the Map Pack

60

Days to get there

4-5

Water heater leads weekly

The Results

Within 90 days, we dialed in their paid ads to consistently produce 4 to 5 water heater leads weekly; we helped them rank 7 high-value service keywords in the Map Pack within 60 days; their website also began ranking and getting website visits for several of their service pages. All services are ongoing, and progress is made weekly

Revenue chart climbing over a roof outline with a 60 percent ring
Roofer North Dallas, TX

From Suspended to Sales Machine

The Problem

A roofing contractor in North Dallas was dead in the water - his Google Business Profile had been suspended for policy violations, and he wasn't generating leads through any marketing channel. With storm season approaching and competitors capturing all the insurance claim work, he was facing potential business closure. His existing sales process was equally broken, with roughly 20% of leads converting to actual roofing jobs.

$180K+

Booked monthly

20% → 60%

Close rate

4+

Qualified leads weekly

The Results

We successfully reinstated his Google Business Profile and secured consistent Map Pack rankings for high-value keywords like "roof repair Dallas" and "storm damage roofer." Our Google ads campaign generates 4+ qualified leads weekly at $4,000 monthly ad spend, while our custom lead nurturing automations and sales process improvements boosted his close rate from 20% to over 60%. The roofing contractor went from zero revenue to booking $180,000+ in roofing projects monthly. All services are ongoing with continued campaign optimization and sales automation refinement.

Ads dashboard with leads rising and cost per lead falling
HVAC Contractor Atlanta, GA

Dominating Atlanta market with 7+ weekly leads in under 90 days

The Problem

An established HVAC contractor in Atlanta, Georgia, was struggling to keep his 4-person crew consistently busy during peak season. Despite being in business for over 8 years, his company was completely invisible in Google Maps for high-value keywords like "HVAC repair Atlanta" and "emergency AC service." His Google ads were burning through $2,000+ per week with dismal results - averaging only 1-2 leads that rarely converted to actual service calls. The contractor was considering laying off staff and downsizing operations.

#1

For 6 core keywords

7+

Leads weekly

-60%

Cost per lead

The Results

We helped this company secure a #1 ranking position in Google Maps for 6 core HVAC service keywords through strategic Google Business Profile optimization and deployment of 15 high-authority local citations. His revamped Google ads campaign now consistently generates 5+ qualified HVAC leads weekly at 60% lower cost per lead, while our Local Service Ads implementation delivers an additional 2-3 leads per week.

Before and after geogrid heatmap of Scottsdale going from red to green
Plumber Scottsdale, AZ

From invisible to #1 in Google Maps generating 20+ high-value clients monthly

The Problem

A plumber in Scottsdale, Arizona, was "invisible" to potential customers, ranking a devastating 128th position in Google Maps for "plumber Scottsdale" and related searches. With minimal online presence and an outdated website that hadn't been updated in 3 years, he was losing countless high-value water heater replacement jobs (averaging $2,700+ each) to competitors who dominated local search results. His business was surviving solely on referrals and repeat customers, leaving significant revenue on the table.

128th → #1

Google Maps rank

9-12

Website leads monthly

$0

Paid ads needed now

The Results

Through comprehensive Google Business Profile optimization, strategic review management, and deployment of 50+ local citations, we catapulted his ranking from 128th to consistent #1 position in Google Maps within 6 months. His new conversion-optimized website now generates 9 to 12 new leads per month and shows for 8 high-value plumbing keywords, including "water heater replacement Scottsdale." His improved visibility and increase lead flow allowed him to stop running Google paid ads and Local Service Ads.

Map route climbing from rank 15 to the top 3 podium
Electrician Northern California

Emergency rescue from 15th to Map Pack in just 6 days

The Problem

An established electrician in Northern California watched his Google Maps ranking suddenly drop from #1 to 15th place, causing his phone calls to dry up and forcing him to consider laying off his apprentice. With 9 years in business, he had mysteriously become essentially invisible to prospective clients searching for "electrician near me."

15th → Top 3

Map Pack rank

6

Days

+2

Electricians hired

The Results

Through comprehensive Google Business Profile optimization and strategic implementation of an underutilized service category his competitors had missed, we restored his Top 3 Map Pack position in just 6 days. His lead flow immediately returned to pre-drop levels, and he secured 3 high-value commercial contracts within the first month. He has since hired 2 additional certified electricians to handle increased demand.

Desert city map with a glowing number 1 pin rising above the rest
HVAC Contractor Mesa, AZ

Instant Top Ranking

The Problem

An HVAC contractor in Mesa, Arizona, was stuck at 10th position on Google Maps - practically invisible to customers searching for AC repair during peak summer season. At 10th place, he was watching competitors capture all the high-value emergency service calls while his phone stayed quiet.

10th → #1

Google Maps rank

Overnight

Time to #1

Record

Busiest month ever

The Results

Through strategic Google Business Profile optimization, we shot him from 10th to #1 position on Google Maps literally overnight. The immediate surge in service calls and emergency AC leads resulted in his busiest month on record. All services are ongoing with continued #1 ranking dominance. (Results not typical, but we identified the problem with the category he had chosen, and corrected it)

Your Success Story Could Be Next!

These are just a few of our success stories. Are you ready for your home services business to see similar results? Contact us today to start improving your online presence and finding peace of mind with predictable results.

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